noun, plural my·ce·li·a [mahy-see-lee-uh]. Mycology.
The mass of branched, tubular filaments (hyphae) of fungi. The mycelium makes up the thallus, or undifferentiated body, of typical fungi. Mycelium is said to be the “neural network of the forest” sending messages and nutrients between all the plants and trees.
“I believe that mycelium is the neurological network of nature. Interlacing mosaics of mycelium infuse habitats with information-sharing membranes. These membranes are aware, react to change, and collectively have the long-term health of the host environment in mind. The mycelium stays in constant molecular communication with its environment, devising diverse enzymatic and chemical responses to complex challenges.”
My experience in setting up and optimizing e-commerce platforms (online stores), social media marketing and advertising, and brand development in the Outdoor and Health and Wellness Industries give me a deep well of expertise to draw from and apply to your business.
I treat all businesses that I work with as if they were my own, because I know firsthand just how much courage it takes to put yourself out there. It takes a lot of work to build and grow a business. Your success is important to me, and I bring the same level of passion, attention to detail and personal care no matter what size the project, or where you are at on your online business journey.
I'm deeply passionate about helping purpose-driven businesses grow into their highest vision and make a bigger positive impact in the world.
I look forward to learning about your business and discussing your vision. Let’s connect!
She's owned/co-owned five businesses since graduating college and has helped dozens of businesses with her various skills including graphic design, community building, project management, e-commerce, product photography and videography, dynamic advertising, and creative brainstorming.
Some things that Alissa is proud of:
🌲 Creating a successful outdoor brand, online community, and school from scratch.
🌲 Growing her Facebook pages from 0 to 15,000 likes in less than 5 months
🌲 Creating, growing, and selling an outdoor clothing brand.
🌲 Building her We Are Wildness Facebook community from 0 to 530,000+ likes in just 6 years
🌲 Partnering with outdoor companies like National Geographic, Topo Designs, Westcomb, Hydroflask, and New Society Publishers
The experience and insights that Alissa has gained over the last 8 years working on social media advertising and e-commerce give her the confidence to help you take your brand's advertising to the next level.
When she's not at her desk, you'll find her outside birding, gravel cycling, camping, hiking, or chilling at her sit spot.
Adam is a strategy builder. He brings a fresh perspective to media buying and customer acquisition through data analysis, trend-spotting, and target market clarity. His favorite part of digital marketing is the experience of being a catalyst for connecting the online world with our client’s unique products.
Adam is ‘wild’ about nature and loves looking for edible mushrooms and identifying plants. He spends much of his free time cycling, hiking, birdwatching, and is an avid baritone saxophone player.
We love working with inspiring and innovative companies
Here's what some of them have said about us...
”Our site sales grew 467% in the first month we worked with Mycelium Marketing and Advertising!Gabby Mason General Manager, Aqua Quest
”Alissa & Kevin are polite professionals who have helped us take our social media game to the next level and stay on the front foot. It has been very easy to communicate with them and achieve positive results.Melanie VarneyOwner, West Coast Karma
”Alissa and Kevin built me a really great new website for me at a reasonable price within the estimated time. I was super happy with it - and still am! I continued to work with them to promote my work through social media, which resulted in more followers and sales as well. Alissa and Kevin are super organized, and good communicators, which was so helpful for me and my business.Jessie PhoenixOwner, Jessie Phoenix Jewellery
”Alissa and Kevin helped me to better understand how to leverage Facebook as a communications channel. No matter where you’re starting from, Alissa and Kevin guide you through everything you need to know, step-by-step, in a very easy to follow process. I love the very grounded, friendly and generous style of our two guides, who are genuinely nice people, as well as clearly smart and Facebook savvy!Sandra CunninghamOwner, Walking Coach
”My initial concerns with "spending money ineffectively" or "coming across as inauthentic" were immediately placated in my introductory conversations with Kevin and Alissa. Working with "genuine" people, helped me feel confident they would portray my brand in a "genuine" way!
Kevin and Alissa repeatedly undertook complex new projects on behalf of my business and made consistently accurate decisions with minimal oversight. I simply did not have the time to jumpstart and then babysit a variety of new marketing projects, but fortunately, by working with these two, I didn't have to.
Over the holiday period this past year, we were able to reach more people despite decreasing trends of engagement across platforms. As competition for meaningful customer-impressions increases, it has felt increasingly critical to be working with a team like Mycelium Marketing.
I hesitate to provide such a glowing review, but only because I want these guys all to myself 😉 They are an amazing power-couple who's positive impact on my business in the last 6 months can't be overstated,Carl WeisethFounder, Third Eye Pinecones