Together We Build a Forest


noun, plural my·ce·li·a  [mahy-see-lee-uh]. Mycology.

The mass of branched, tubular filaments (hyphae) of fungi. The mycelium makes up the thallus, or undifferentiated body, of typical fungi. Mycelium is said to be the “neural network of the forest” sending messages and nutrients between all the plants and trees.

“I believe that mycelium is the neurological network of nature. Interlacing mosaics of mycelium infuse habitats with information-sharing membranes. These membranes are aware, react to change, and collectively have the long-term health of the host environment in mind. The mycelium stays in constant molecular communication with its environment, devising diverse enzymatic and chemical responses to complex challenges.” ― Paul Stamets

My initial concerns with "spending money ineffectively" or "coming across as inauthentic" were immediately placated in my introductory conversations with Kevin and Alissa. Working with "genuine" people, helped me feel confident they would portray my brand in a "genuine" way!

Kevin and Alissa repeatedly undertook complex new projects on behalf of my business and made consistently accurate decisions with minimal oversight. I simply did not have the time to jumpstart and then babysit a variety of new marketing projects, but fortunately, by working with these two, I didn't have to.

Over the holiday period this past year, we were able to reach more people despite decreasing trends of engagement across platforms. As competition for meaningful customer-impressions increases, it has felt increasingly critical to be working with a team like Mycelium Marketing.

I hesitate to provide such a glowing review, but only because I want these guys all to myself 😉 They are an amazing power-couple who's positive impact on my business in the last 6 months can't be overstated,

Carl WeisethFounder, Third Eye Pinecones

The Team

Hello! We’re the people behind Mycelium Marketing. We’re social media advisors focused on authenticity, honesty, and meaning. We’ve been helping conscious companies connect with their ideal customers on social media since 2014.

Kevin Park

Advertising Analyst and Campaign Manager

I’ve been working in the realm of online business and marketing since 2007. Since that time, I’ve helped a wide variety of businesses; from local artisans to non-profit organizations to multi-million dollar international outdoor gear brands. While doing that I helped to develop our own little side project, We Are Wildness, into a thriving online business with over 530,000 supporters across our social media channels.

My experience in setting up and optimizing e-commerce platforms (online stores), social media marketing, and brand development give me a deep well of expertise to draw from, no matter what type of product or service you offer.

I treat all businesses that I work with as if they were my own, because I know first hand just how much courage it takes to put yourself out there. It takes a lot of work to build and grow a business. Your success is important to me, and I bring the same level of passion, attention to detail and personal care no matter what size the project, or where you are at on your online business journey.

I know it can feel difficult to keep up with the rapid pace of the online world these days -- especially when you’re busy with everything else you need to take care of in your business (and life!). That’s why I’m here to help show you the way and focus on the most effective areas your business can improve in which will save you time. It can help take your business to the next level so that you can continue to do what you do best.

I'm deeply passionate about helping other passionate nature-based business owners stay relevant online, grow their business, and make a bigger positive impact in the world.

I look forward to hearing about your project. Let’s connect!

Alissa Wild

Creative Director & Community Engagement Specialist

Alissa is an introverted nature lover and computer nerd who has a passion for harnessing the creative energy in herself and others. She is the Founder of We Are Wildness and Co-founder of Mycelium Marketing & Advertising. She's owned/co-owned five businesses since graduating college and has helped dozens of businesses with her various skills including website design, community building, project management, e-commerce, social media marketing, dynamic advertising, and creative brainstorming.

Alissa has been using social media since she was 12 years old when ICQ and Myspace were all the rage. She created an account on Youtube in 2005 (before any of her friends or family had heard of it) and developed a brand through “vlogging” and making creative videos. That’s where We Are Wildness began. It now has over half a million community members on Facebook and Instagram combined.

Through We Are Wildness, Alissa has collaborated and worked with companies like National Geographic, Topo Designs, Westcomb, Hydroflask, and New Society Publishers.

She's been on Facebook for almost 10 years and has learned almost all of the tricks of the trade since then. Alissa has grown business pages from 0 to 15,000 likes in less than 5 months, grown We Are Wildness from 0 to 530,000+ likes in just 6 years, and has had the freedom to be creative and experiment with We Are Wildness’ brand and social media presence and has learned so much through trial and error.

The experience and insights that Alissa has gained over the last 6+ years working on Facebook, Instagram, and e-commerce give her the confidence to help you take your online advertising to the next level.


We have always considered our 6-year-old nature-based business very mission-driven, authentic and organic, so the idea of going the route of paid social ads took time to digest. Social media marketing these days is very competitive so your strategy needs to be strong to achieve a good ROI. What we have experienced after 6 months is that they truly care, their communication is great, their approach is very quantified yet intuitive and forward thinking, and they know how to communicate with our eco-conscientious audience. We feel fortunate to have teamed up with these guys as the experience has been enjoyable and very educational. These guys have certainly helped improve the visibility of our brand and discover our voice that resonates with our unique audience. With the success of our business being the paramount interest of Mycelium Marketing, they have provided other non-advertising consulting to clarifying our web presence and improve conversions. If you have an eco-based business I would strongly recommend collaborating with Mycelium Marketing to find your brand's voice and audience, so we can help to raise the consciousness of the Earth. Working with these awesome folks feels more like a remote team than an independent marketing firm--give them a shot!

Michael DallyFounder, Earth Runners

Working with Alissa and Kevin has been one of the best moves our company made when looking to grow our branding and online media presence. They were thorough, innovative and created great content that matched the look and feel we were hoping for beautifully. I would recommend them to any small business wanting to bring their online presence to the next level.

Yarrow WillardFounder, Harmonic Arts Botanical Dispensary

Would you like to work together?

Let's Talk