mycelium
noun, plural my·ce·li·a [mahy-see-lee-uh]. Mycology.
The mass of branched, tubular filaments (hyphae) of fungi. The mycelium makes up the thallus, or undifferentiated body, of typical fungi. Mycelium is said to be the “neural network of the forest” sending messages and nutrients between all the plants and trees.
The Team
I’ve been working in the realm of e-commerce and marketing since 2007. Since that time, I’ve helped a wide variety of businesses; from local artisans to non-profit organizations to multi-million dollar international outdoor gear brands. I also helped to develop our own little side project, We Are Wildness, into a thriving online business with over 530,000 supporters across our social media channels, which included an e-commerce store on Shopify, and an online school which has nearly 20,000 students to date.
My experience in setting up and optimizing e-commerce platforms (online stores), social media marketing and advertising, and brand development in the Outdoor and Health and Wellness Industries give me a deep well of expertise to draw from and apply to your business.
I treat all businesses that I work with as if they were my own, because I know firsthand just how much courage it takes to put yourself out there. It takes a lot of work to build and grow a business. Your success is important to me, and I bring the same level of passion, attention to detail and personal care no matter what size the project, or where you are at on your online business journey.
I'm deeply passionate about helping purpose-driven businesses grow into their highest vision and make a bigger positive impact in the world.
I look forward to learning about your business and discussing your vision. Let’s connect!
Alissa is an introverted nature lover, computer nerd, and the Co-founder of Mycelium Marketing.
She's owned/co-owned five businesses since graduating college and has helped dozens of businesses with her various skills including graphic design, community building, project management, e-commerce, product photography and videography, dynamic advertising, and creative brainstorming.
Some things that Alissa is proud of:
🌲 Creating a successful outdoor brand, online community, and school from scratch.
🌲 Growing her Facebook pages from 0 to 15,000 likes in less than 5 months
🌲 Creating, growing, and selling an outdoor clothing brand.
🌲 Building her We Are Wildness Facebook community from 0 to 530,000+ likes in just 6 years
🌲 Partnering with outdoor companies like National Geographic, Topo Designs, Westcomb, Hydroflask, and New Society Publishers
The experience and insights that Alissa has gained over the last 8 years working on social media advertising and e-commerce give her the confidence to help you take your brand's advertising to the next level.
When she's not at her desk, you'll find her outside birding, gravel cycling, camping, hiking, or chilling at her sit spot.
Adam has always been an entrepreneur at heart and comes to Mycelium Marketing with a background in the Hospitality Industry. He built, operated, and sold an award-winning restaurant and managed an expanding cold-pressed juice company.
Adam is a strategy builder. He brings a fresh perspective to media buying and customer acquisition through data analysis, trend-spotting, and target market clarity. His favorite part of digital marketing is the experience of being a catalyst for connecting the online world with our client’s unique products.
Adam is ‘wild’ about nature and loves looking for edible mushrooms and identifying plants. He spends much of his free time cycling, hiking, birdwatching, and is an avid baritone saxophone player.
Testimonials
We love working with inspiring and innovative companies
Here's what some of them have said about us...
”Our site sales grew 467% in the first month we worked with Mycelium Marketing and Advertising!
Gabby Mason General Manager, Aqua Quest
”Alissa & Kevin are polite professionals who have helped us take our social media game to the next level and stay on the front foot. It has been very easy to communicate with them and achieve positive results.
Melanie VarneyOwner, West Coast Karma
”Alissa and Kevin built me a really great new website for me at a reasonable price within the estimated time. I was super happy with it - and still am! I continued to work with them to promote my work through social media, which resulted in more followers and sales as well. Alissa and Kevin are super organized, and good communicators, which was so helpful for me and my business.
Jessie PhoenixOwner, Jessie Phoenix Jewellery
”Alissa and Kevin helped me to better understand how to leverage Facebook as a communications channel. No matter where you’re starting from, Alissa and Kevin guide you through everything you need to know, step-by-step, in a very easy to follow process. I love the very grounded, friendly and generous style of our two guides, who are genuinely nice people, as well as clearly smart and Facebook savvy!
Sandra CunninghamOwner, Walking Coach
”We have always considered our 6-year-old nature-based business very mission-driven, authentic and organic, so the idea of going the route of paid social ads took time to digest. Social media marketing these days is very competitive so your strategy needs to be strong to achieve a good ROI. What we have experienced after 6 months is that they truly care, their communication is great, their approach is very quantified yet intuitive and forward thinking, and they know how to communicate with our eco-conscientious audience. We feel fortunate to have teamed up with these guys as the experience has been enjoyable and very educational. These guys have certainly helped improve the visibility of our brand and discover our voice that resonates with our unique audience. With the success of our business being the paramount interest of Mycelium Marketing, they have provided other non-advertising consulting to clarifying our web presence and improve conversions. If you have an eco-based business I would strongly recommend collaborating with Mycelium Marketing to find your brand's voice and audience, so we can help to raise the consciousness of the Earth. Working with these awesome folks feels more like a remote team than an independent marketing firm--give them a shot!
Michael DallyFounder, Earth Runners
”Working with Alissa and Kevin has been one of the best moves our company made when looking to grow our branding and online media presence. They were thorough, innovative and created great content that matched the look and feel we were hoping for beautifully. I would recommend them to any small business wanting to bring their online presence to the next level.
Yarrow WillardFounder, Harmonic Arts Botanical Dispensary
”My initial concerns with "spending money ineffectively" or "coming across as inauthentic" were immediately placated in my introductory conversations with Kevin and Alissa. Working with "genuine" people, helped me feel confident they would portray my brand in a "genuine" way!
Kevin and Alissa repeatedly undertook complex new projects on behalf of my business and made consistently accurate decisions with minimal oversight. I simply did not have the time to jumpstart and then babysit a variety of new marketing projects, but fortunately, by working with these two, I didn't have to.
Over the holiday period this past year, we were able to reach more people despite decreasing trends of engagement across platforms. As competition for meaningful customer-impressions increases, it has felt increasingly critical to be working with a team like Mycelium Marketing.
I hesitate to provide such a glowing review, but only because I want these guys all to myself 😉 They are an amazing power-couple who's positive impact on my business in the last 6 months can't be overstated,
Carl WeisethFounder, Third Eye Pinecones
