Driving a 31% Sales Lift Through Strategic CRO on EarthRunners.com
Earth Runners had a great product and a solid advertising strategy—but they were leaving money on the table with an outdated website that wasn’t optimized for conversion.
Read below to see how we updated their website to boost revenue per visitor and improve conversion rate, giving them the best possible return on their ad spend!
“Mycelium Marketing’s CRO improvements have been some of the most impactful changes we have made to our website in the last 10+ years of growing an e-commerce business.”
Mike DallyFounder & CEO of Earth Runners
Our CRO Process
We took an iterative, data-driven approach to optimizing earthrunners.com. We make incremental changes and validated those changes through A/B testing with Intelligems.
We begin by focusing on pages that have the highest-impact on revenue:
product pages → cart → collection pages → homepage → landing pages → checkout*
Over time, step by step, we transformed earthrunners.com into a true conversion powerhouse—validating each improvement along the way.
*The checkout page is a very important page in an ecommerce site, but because Shopify’s default is so powerful, we generally target it after other pages.
BEFORE
AFTER
Some of Our CRO Wins
The free shipping progress bar appeared in the shopping cart and as a floating bar visible throughout the website.
