Remember that if you don’t prioritize your life someone else will.

― Greg Mckeown, Essentialism

We fell in love with the idea of “Essentialism” two years ago when we read the book “Essentialism: The Disciplined Pursuit of Less by Greg McKeown, especially relating to running and growing a business.

If you’d like to learn more about the book you can check it out on Amazon.

Here are a couple of our favorite nuggets of wisdom and inspiration that have helped us run and grow our business in a new and enjoyable way.


“What if we stopped celebrating being busy as a measurement of importance? What if instead we celebrated how much time we had spent listening, pondering, meditating, and enjoying time with the most important people in our lives?” ― Greg McKeown, Essentialism: The Disciplined Pursuit of Less

“Essentialism is not about how to get more things done; it’s about how to get the right things done. It doesn’t mean just doing less for the sake of less either. It is about making the wisest possible investment of your time and energy in order to operate at our highest point of contribution by doing only what is essential.” ― Greg Mckeown, Essentialism: The Disciplined Pursuit of Less


“You cannot overestimate the unimportance of practically everything.” ― Greg McKeown, Essentialism: The Disciplined Pursuit of Less


“The word priority came into the English language in the 1400s. It was singular. It meant the very first or prior thing. It stayed singular for the next five hundred years.” ― Greg McKeown, Essentialism: The Disciplined Pursuit of Less


“Essentialists see trade-offs as an inherent part of life, not as an inherently negative part of life. Instead of asking, “What do I have to give up?” they ask, “What do I want to go big on?” ― Greg McKeown, Essentialism: The Disciplined Pursuit of Less


Are you an Essentialist with your business or life? Have you read this awesome book?
Let us know in the comments.

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